With all of the potential places and ways to make a charitable donation, how do individuals, corporations and foundations decide who to give their finite pool of funds to? It’s estimated that in the U.S. today there are more than 1.5 million nonprofit organizations running the gamut from public charities and private foundations to other types of nonprofits including chambers of commerce, fraternal organizations and civic leagues. So what is it that draws a donor to one great cause over another? And, once the nature of the cause is determined, within that specific subset what is it that differentiates one organization from another?
