Asia Times: CCTV launches global platform in Xi push to rebrand China
'China needs to know better about the world and the world needs to know better about China,' Xi says. But only the good stuff
China’s leading television network, CCTV, is launching a new global media platform aimed at rebranding the country. The announcement was made on the state-owned company’s website, but the force behind the initiative was made clear in comments from President Xi Jinping carried by Xinhua news agency.
“The relationship between China and the rest of the world is undergoing historic changes. China needs to know better about the world and the world needs to know better about China,” Xi said in a congratulatory letter to the China Global Television Network, as CCTV’s new arm will be called. Xi urged CGTN to “tell China stories well,” Xinhua reported.
CGTN will have six TV channels, three overseas branches, a video content provider and a digital media division, and will offer content in multiple languages, Xinhua said.
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Update #1: China's CCTV launches global 'soft power' media network to extend influence (Reuters)
Update #2: China’s CCTV Launches Global “Soft Power” Media Network to Extend Influence (Fortune)
Update #3: China's CCTV launches global 'soft power' media network to extend influence (Channel News Asia)
Update #4: China’s state broadcaster CCTV rebrands international networks as CGTN in global push (AP)
WNU Editor: The official announcement is here .... CCTV to launch CGTN (CCTV). I find CCTV good on covering international news stories that do not involve China. But when it does involve China .... a bias (propaganda) slant is all but guaranteed. Will this new "Global News Network" succeed .... probably. But as I have said more than once on this blog .... always be sceptical when checking out the news .... regardless of the source. The CGTN homepage is here .... CGTN.
