WI DNR magazine fight reveals empty agency rhetoric

The GOP-led Wisconsin Legislature's budget writing committee votes today on whether to shut down a magazine published since 1918 by the Wisconsin Department of Natural Resources which carries no cost to taxpayers and has more than 82,000 paying subscribers.

We hear constantly from Republicans like our anti-science Gov. Scott Walker that government should be run like a business that listens to its customers.

No one has been more outspoken using this business/customer relationship construct than Cathy Steps, Walker's hand-picked "chamber of commerce mentality" DNR Secretary. 
Wisconsin DNR Secretary Cathy Stepp proudly shows off her first deer, taken opening weekend last year. In the upcoming TV Special "Deer Hunt Wisconsin 2012, Stepp urges male hunters to take more girls and women hunting. "The secret's out," she says. "Hunting is a lot of fun, so don't keep it to yourselves." photo courtesy of Wisconsin DNRTake a look at how she framed a discussion about the ongoing reorganization of the "customer service agency" she runs:
Like any healthy organization striving to remain relevant and responsive to its customers, we spent more than a year evaluating our assets, liabilities and available human and financial resources...
We are a customer service agency that also regulates our customers. That's a unique challenge. Our customers include everyone who lives, works, plays or makes anything here. They all expect clean air and water, robust wildlife, world-class trout streams and first-class parks and forests. All of our customers, taxpaying citizens, license and permit holders and visitors also deserve the best possible return on their investment that we can provide. This alignment plan sets us on the path to accomplish that.
So all DNR customers if you follow her framing have standing and should be served by the agency - - except apparently 82,000 customers willing to pay for a magazine they want customer-based 'business' to keep providing.

Bottom line, as they say in the business world:

Walker and Stepp don't even believe their own b.s.


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