A couple of thoughts about swapping the name "Miller Park" for some variation of American Family Insurance when the Madison-based insurer begins paying in 2021 to rebrand the Milwaukee ballpark with a new name and logos.
The vibe is that the deal will bring the team a raise; Miller Brewing was basically injecting $2 million a year into the franchise, and with attendance solidified and the team's fortunes on the rise, you'd think that American Family would be paying a premium above Miller Brewing, now Miller Coors, had negotiated almost 20 years ago.
Sports economists might be able to guesstimate how or even if American Family recoups its sponsorship expenditures, whereas I'm sure MillerCoors knows exactly how much money the company made the last 20 years selling their products at ballpark prices.
The Brewers are Major League Baseball's quintessentially small-market, revenue-hunting team, so takes naming rights' dollars help sign a Lorenzo Cain, or extend a Christian Yelich and add a one- Yasmani Grandal for another championship run.
And to let fans fantasize about the Madison Bumgarners of the league coming to town with a World Series berth so tantalizingly close.
Meanwhile, isn't this really our favorite, corporate-free team logo?
The vibe is that the deal will bring the team a raise; Miller Brewing was basically injecting $2 million a year into the franchise, and with attendance solidified and the team's fortunes on the rise, you'd think that American Family would be paying a premium above Miller Brewing, now Miller Coors, had negotiated almost 20 years ago.
Sports economists might be able to guesstimate how or even if American Family recoups its sponsorship expenditures, whereas I'm sure MillerCoors knows exactly how much money the company made the last 20 years selling their products at ballpark prices.
The Brewers are Major League Baseball's quintessentially small-market, revenue-hunting team, so takes naming rights' dollars help sign a Lorenzo Cain, or extend a Christian Yelich and add a one- Yasmani Grandal for another championship run.
And to let fans fantasize about the Madison Bumgarners of the league coming to town with a World Series berth so tantalizingly close.
Meanwhile, isn't this really our favorite, corporate-free team logo?
